Protect the ocean so it can protect us.
Watch
Our future is tied to the ocean.

Our future is tied to the ocean. Its shared seas connect us through food, culture and sport. Home to amazing, abundant life, the ocean is also a powerful climate solution. Yet less than 3 per cent of it is fully protected (at least on paper) from human-driven damage. We can do better than 3 per cent. Let’s put an end to pollution, overfishing, bottom trawling and open-net salmon farms, and establish marine protected areas that restore vitality to these ecosystems and ensure these waters can nourish us and future generations.

Patagonia is committed to using all of our resources to save our home planet. Join us to protect our ocean.

Why It Matters

  • Planet

    The ocean is a climate solution. Our shared seas absorb about 25 percent of human-driven carbon emissions, produce at least half the oxygen we breathe, grow abundant, biodiverse fish populations and generate renewable energy that can reduce our reliance on fossil fuels. 

  • People

    Around the world, coastal communities depend on the ocean. These are also the people who will bear the brunt of rising sea levels and damaged ocean habitats. Actions like designating Marine Protected Areas and mitigating industrial fishing can restore the ecosystems they need.

  • Culture

    Food and sport give us a direct connection to the ocean’s abundance and the sea holds a central, sacred space in many coastal communities. It feeds us responsibly, supports blue economies, and provides the waves we ride and the seemingly infinite waters we swim, dive and sail. Keeping these waters healthy ensures that symbiotic relationship remains strong. Protect the ocean and it’ll continue to provide for us.
KIN
“All of life – each breath, every sip – is an inheritance from those who came before." Lauren L. Hill and Dave Rastovich travel to one of Australia's most protected marine playgrounds to discover what it looks like when we get things right.
play playWatch

The Films

  • Hot Pink Dolphins

    Jeju Island, South Korea

    A threat to dolphins is a threat to us.

    Watch the Film

  • Daughter of the Sea

    Mara Island, South Korea

    Struggling with a mental health crisis, one woman returns to the waters that raised her and finds healing in the ocean.

    Watch the Film

  • The Custodians

    Isle of Skye, Scotland

    When the fish stop flourishing, a few local Scots take matters into their own hands, one seagrass bed at a time.  

    Watch the Film